High impact 🌿

Implement sustainability onboarding guidelines

The organization has clear onboarding and training processes that include ESG policies and practices with explicit references to digital sustainability and responsibility. Ensure that onboarding utilizes a "green by default" process and avoids being an opt-in procedure. This applies equally at an organizational level and to visitors and consumers of your products and services.

Actions checklist
  • Training Materials

    The organization has dedicated training manuals, workshops, and materials that outline the ESG policies and practices it follows and how to implement them. While managing and maintaining these materials over time, adapting them as new policies and practices arise.

  • Progress Incentivisation

    The organization incentivizes leadership, teams, and stakeholders to make progress toward the goals outlined in their training, including time for sustainability activities, recognition for completion, and so on.

  • Negative Variables

    The organization anticipates and maps potential negative external variables on the service, and acts to minimize their overall impact.

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Medium impact 🌿

Support mandatory disclosures and reporting

The organization discloses and reports its ESG impact on at least an annual basis.

Actions checklist
  • Policies And Practices

    The organization has created and published policies and practices for disclosing the social and environmental impacts of its products, services, policies, and programs in line with existing reporting standards such as GRI Performance, SASB, etc.

  • Impact Report

    The organization produces a publicly available impact report outlining its progress against previous reports on social and environmental goals at least once per year.

  • Standards And Policies

    The organization publicly and transparently follows existing or emerging environmental standards and legislative policy that promotes mandatory disclosures and reporting for emissions. This is done alongside other social and environmental criteria in its impact reporting, maintaining these practices over time for future reports.

  • Impact Reduction

    The organization clearly identifies how it reduces its environmental impact, avoiding double accounting, greenwashing, excluded data, or other manipulative techniques.

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High impact 🌿

Create one or more impact business models

An Impact Business Model enables an organization to incorporate specific impact initiatives into one or more business models for generating revenue, often making them "green by default" and folding impact initiatives into the organization's operating system. Moreover, being able to calculate the return on investment in terms of sustainability your product or service will bring is important to identifying whether it poses a net-positive or net-negative effect on the environment.

Actions checklist
  • Theory Of Change

    The organization has completed (and operationalized) a Theory of Change process with requisite documentation to identify the impact it hopes to create, how it will generate revenue, shared, or added value from these activities, how it will measure results based on desired outcomes; or in the case of launched projects, is generating revenue, actively tracking and measuring progress against any desired outcomes.

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High impact 🌿

Follow a product management and maintenance strategy

The organization has clearly defined governance policies around how it manages and maintains digital products and services over time.

Actions checklist
  • Management And Maintenance

    The organization has documented policies outlining how it approaches product management and maintenance.

  • Planning Strategy

    The organization has maintenance / security plans in place for all the digital products and services it manages.

  • Resourcing Products

    The organization appropriately resources products over time via staffing and budgeting to support refactoring code, addressing technical debt, new product features, ongoing testing, and product or service maintenance plans to continue supporting its customers, visitors, and other stakeholders.

  • Resource Measurement

    The organization incorporates carbon and resource measurement into maintenance programs and can show measurable improvement over time.

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High impact 🌿

Implement continuous improvement procedures

The organization has policies and practices in place to embrace experimentation, foster a growth mindset, support organizational agility, and provide continuous improvement. Product creators should iterate, regularly, though never at the cost of getting things done (such as working on larger, long-term features).

Actions checklist
  • Continuous Improvement

    The organization has created policies and practices to enable continuous improvement and has resourced the organization appropriately to support these efforts over time.

  • Agile Reviews

    Agile sprints and update frequency must go through a review process to ensure project teams have enough time to conduct user-research, identify technical debt, and produce quality output.

  • Iterative Consideration

    Use (and show a track record of) continuous improvement (iteration) to analyze your website or application while also addressing the by-products and potential consequences of ongoing experimentation, such as technical debt, product performance, emissions, and related issues. Limiting analytics to only necessary features to aid with decision-making, encouraging visitor feedback, and comparing performance against business goals and visitor needs.

  • Functionality Decisions

    Justify and prioritize the retention of existing features, the creation of new functionality, and the decommission or elimination of unused functionality and unvisited pages through the product's life-cycle.

  • Security Updates

    Provide corrective security and policy updates during the product or service lifecycle, while distinguishing these updates from more extensive evolutionary updates.

  • Skills And Maintenance

    Develop sustainable product and data strategies along with appropriate training techniques that help your team (managers, colleagues, etc) build capacity and learn new skills to manage and maintain products and services over time.

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Low impact 🌿

Document future updates and evolutions

Products or services update regularly, ensure that additions, changes, deprecations, removals, fixes, or security patches are documented in an easy-to-read document with details that showcase how such changes affect the visitor (or how they can take advantage of new features).

Actions checklist
  • Feature Changes

    The user-experience considers possible changes to the product or service such as adding, updating, or removing features.

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High impact 🌿

Establish if a digital product or service is necessary

Ensure that the product or service you are creating offers value to visitors and doesn't duplicate existing functionality (without bringing something new to the table) as this redundancy wastes digital and physical resources.

Actions checklist
  • Sustainable Development Goals

    Review and identify whether your product or service aligns with one of the U.N. (SDGs).

  • Creation Evaluation

    Evaluate the desirability, feasibility, and viability of the digital product or service they wish to create to ascertain whether it is necessary.

  • Avoid Duplication

    Determine that no existing digital product or service offers the same value. They have conducted analysis to understand whether a new product or service is necessary.

  • Obstacle Consideration

    Consider any obstacles to using a product or service, such as accessibility, equality, technical, or territorial.

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Medium impact 🌿

Determine the functional unit

The functional unit of a product is a quantified description of the performance requirements that the product fulfills. Ensure you identify the requirements of your product before development.

Actions checklist
  • Life-cycle Assessment

    Consider and conduct a life-cycle Assessment (LCA) to define the requirements of your product's function throughout its lifecycle.

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